Vous êtes ici

Goût du Business - From awareness to conversion: digital strategy to boost your event ROI

Goût du Business - From awareness to conversion: digital strategy to boost your event ROI

12
Oct
Croissance

 



From awareness to conversion: digital strategy to boost your event ROI

 

 

Conferences and events such as CES take a huge investment.  Are you primed to maximize your returns?

 

This workshop is designed to focus on optimizing your digital strategy, with the following learning outcomes:

  • Build confidence that you have the skills, tools and knowledge to optimize your online presence
  • Build a set of impact metrics and an offer adapted to its success
  • Prepare simple actions to implement your plan and optimize ROI

 

Key topics include:

  • Best practices to build your digital business pitch
  • Tips to establish or confirm your impact metrics – before, during and after the event
  • Optimizing the online and social experience based on the strategy and metrics
  • Optimizing your social networks for inbound and outbound engagement
  • Using the LinkedIn and/or Sales Navigator process to boost opportunities
  • Finding and connecting to online partners, collaborators, prospects, etc.
  • Placing content into the right channels for right-time success
  • Monitoring your metrics real-time to best capture immediate opportunities

 

Ce workshop sera dispensé en anglais

 

Program:

  • 9h-12h30 : Session From awareness to conversion: digital strategy to boost your event ROI
  • 12h30-14h00 : Buffet-networking
  • 14h00-17h30 : Workshop et cas pratiques


 

 

 

-------------------------------

 

 
► Speaker

The workshop is facilitated by Sharon Crost, an affiliate professor with the Grenoble Graduate School of Business and Social Business Manager with Hitachi Data Systems.


► Coût

Une participation aux frais de repas de 30€ HT (36€ TTC) est demandée.
 

 

► Inscription obligatoire

Les inscriptions s'effectuent uniquement en ligne à l'aide du lien ci-dessous :

 

Inscription

 

 

 

Date

De 12/10/2017 - 09:00 au 12/10/2017 - 14:00

Lieu

Lyon French Tech, 1 bis rue de la Charité 69002 Lyon