Vous êtes ici

Goût du Business - From awareness to conversion: digital strategy to boost your event ROI

Goût du Business - From awareness to conversion: digital strategy to boost your event ROI

12
Oct
Croissance

 



From awareness to conversion: digital strategy to boost your event ROI

 

 

Conferences and events such as CES take a huge investment.  Are you primed to maximize your returns?

 

This workshop is designed to focus on optimizing your digital strategy, with the following learning outcomes:

  • Build confidence that you have the skills, tools and knowledge to optimize your online presence
  • Build a set of impact metrics and an offer adapted to its success
  • Prepare simple actions to implement your plan and optimize ROI

 

Key topics include:

  • Best practices to build your digital business pitch
  • Tips to establish or confirm your impact metrics – before, during and after the event
  • Optimizing the online and social experience based on the strategy and metrics
  • Optimizing your social networks for inbound and outbound engagement
  • Using the LinkedIn and/or Sales Navigator process to boost opportunities
  • Finding and connecting to online partners, collaborators, prospects, etc.
  • Placing content into the right channels for right-time success
  • Monitoring your metrics real-time to best capture immediate opportunities

 

Ce workshop sera dispensé en anglais

 

Program:

  • 9h-12h30 : Session From awareness to conversion: digital strategy to boost your event ROI
  • 12h30-14h00 : Buffet-networking
  • 14h00-17h30 : Workshop et cas pratiques


 

 

 

-------------------------------

 

 
► Speaker

The workshop is facilitated by Sharon Crost, an affiliate professor with the Grenoble Graduate School of Business and Social Business Manager with Hitachi Data Systems.


► Coût

Une participation aux frais de repas de 30€ HT (36€ TTC) est demandée.
 

 

► Inscription obligatoire

Les inscriptions s'effectuent uniquement en ligne à l'aide du lien ci-dessous :

 

Inscription

 

 

 

Date

De 12/10/2017 - 09:00 au 12/10/2017 - 14:00

Lieu

Lyon French Tech, 1 bis rue de la Charité 69002 Lyon

Événements associés

Nos prochains évènements "Croissance"

25
Mar

An initiative of the Silicon Alps Cluster

25
Mar

An initiative of the Silicon Alps Cluster

Croissance
27
Mar

Graz (Austria) - Putting a new (inter)face on your relationship with technology

Croissance