Offres d'emploi

Tronics Microsystems

Product Line Marketing Manager

The Product Line Marketing Manager is responsible for managing GYPRO & AXO product lines and performing the following essential functions:

To define strategic positioning of the products lines on the market:

  • Evaluate the product performances, perform competitive analysis and benchmarking with competitors products
  • Perform Segmentation & Identify Targets : sales & prospects analysis and market research
  • Define value proposition & product positioning: define unique selling points, competitive advantage, product pricing over key markets and applications

To drive the products development roadmap:

  • To identify new customers needs, define new target product specification and validate the targets with potential customer
  • To drive the product developments in coordination with the CTO and the product development team

To bring the products to the market and drive adoption:

  • To develop marketing collateral (brochure, product briefs, application notes, web pages…) as well as customer-facing presentations and distributors briefings
  • To outline marketing campaigns (tradeshows, partners/influencers, distributors campaigns) required for demand generation
  • To train sales force & distributors on how to sell the products and where
  • To give product demonstrations at trade shows and deliver presentations to customers/prospects in coordination with the sales forces
  • To support the sales team in the customer acquisition

Profil :

  • Master degree in Electrical/Electronics Engineering (EEE) or in Instrumentation
  • French-speaking necessary, Fluent in English compulsory, German speaking desired
  • High Tech product management and product marketing experience
  • At least 10 years experience in sensor product marketing and/or product line management for industrial, avionics or railway applications
  • Work experience on sensors product marketing or product management (Ideally in inertial sensors or navigation systems)
Infos pratiques

Crolles (38920)

Type d'offre


Type de contrat


URL de l'offre

Voir le site

Comment postuler

Envoyer CV et lettre de motivation à Rosa pellet - 0476972950

Bienvenue chez Minalogic
Minalogic utilise des cookies sur ce site. Avec votre consentement, nous les utiliserons pour mesurer et analyser l'utilisation du site (cookies analytiques).