The Auvergne-Rhône-Alpes delegation travelling to the world’s leading global high-tech industry event, CES Las Vegas 2019, will include 40 companies (33 startups selected by the Consumer Technology Association will exhibit and seven companies will be attending as visitors). The region’s innovation ecosystem will be particularly well represented by this large and diverse delegation.
For the sixth year running in 2019, the Auvergne-Rhône-Alpes region will send a large delegation to CES Las Vegas.
Minalogic played a key role creating the delegation and assisting exhibiting startups prepare for the event.
This year’s CES delegation will be led by Etienne Blanc, First Vice President of the Auvergne-Rhône-Alpes Regional Council, and Juliette Jarry, the region’s Vice President for Infrastructure, the Economy, and Digital Services. Minalogic, Auvergne-Rhône-Alpes Entreprises (for visiting companies), FrenchTech offices in the region, and clusters Imaginove and Digital League will also be on hand.
Auvergne-Rhône-Alpes will once again stand out this year at CES, both for the size of its delegation (40 companies) and for the quality of the exhibiting companies. The startups in this year’s regional delegation won fourteen Innovation Awards from CES in the run-up to the main event.
Startups receive tailor-made support services, the key to getting the most out of CES
Participating startups are receiving financial support through Minalogic’s International Development Plan, a financing instrument of the Auvergne-Rhône-Alpes Regional Council.
However, the support goes beyond financing. All of the companies in the delegation completed a program over several months designed to help them get the most out of CES. The “On the Road to CES” program, developed by Minalogic, gave participating companies opportunities to learn how to pitch their businesses in front of an audience and promote them on social media, design their exhibit booths, manage their press relations, understand the regulatory environment, and gain market insights.
Business school EMLyon is a partner of this year’s delegation, and assigned a cohort of around a dozen students to provide participating companies with assistance prior to the event.
The delegation will also benefit from Minalogic’s network in Las Vegas. Representatives of the cluster will actively seek out qualified leads and make targeted introductions during CES.
Finally, bank CIC is sponsoring four startups: Tikaway, Véritable, Hap2U, and ISKN will receive financial support from CIC to cover a portion of their exhibit booth costs. CIC will also promote these companies and generate leads for them at the event.
Auvergne-Rhône-Alpes digital ecosystem united at Eureka Park
Thanks to Minalogic, the Auvergne-Rhône-Alpes region will benefit from a dedicated exhibit space in the heart of Eureka Park. Around 20 startups will exhibit there, while the others will have booths at the Business France, French IoT (La Poste), and CEA exhibit areas.
The region’s exhibit area will be near the CEA’s area, which will showcase several breakthrough innovations likely to turn into startups in the coming months or years. Existing CEA startups will also be on hand, as will the three CEA institutes (List, Liten, and Leti) to promote their innovations in energy, healthcare, and mobility.
Europe’s leading high-tech region: Auvergne-Rhône-Alpes
The Auvergne-Rhône-Alpes region is a major center for digital technology in France. In fact, the region is home to one of the most diverse and dynamic high-tech ecosystems in Europe—and also enjoys a prime position in the global tech arena.
The region’s digital technology industry created more than 8,000 jobs between 2013 and 2017, coming in just behind the Greater Paris area.
The region has set the objective of becoming Europe’s Silicon Valley by 2021 and will focus on three key areas to get there. The region will become 100% connected, drive significant job creation in and around the digital technology industry, and develop new digital services.
CES Las Vegas is just one of the opportunities the region will seize upon to reach this goal. It is a not-to-be missed event for the region’s digital technology companies. CES also aligns with the region’s digital technology policy roadmap, as evidenced by the successful participation of the region’s startups alongside major corporations from the region such as Michelin and STMicroelectronics.
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